It’s been said “never waste a good crisis.” Most business owners who have been enduring the unexpected impacts of the COVID-19 pandemic would probably agree: as far as crises go, this has been a pretty good one. “Good” may not be accurate. For some, words like “devastating”, “ruinous” or “bankrupting” might be better descriptors. To […]
Tag Archives: COVID-19
Insights on marketing during and after a pandemic
In a post-pandemic world, will our customers continue to be brand discerning, or will they turn a blind eye? We’re hardly there, yet—a post-pandemic world; however, the economy is slowly coming back as cities re-open businesses and people emerge bleary-eyed from three-or-so months of isolation. Isolation forced us all into somewhat of a consumerism lapse—No […]
Keeping your business current during COVID-19: Ted Kouri of Edmonton’s Incite shares his pandemic plan
Many of us are stewing, stressing, wondering what we are supposed to be doing right now, other than swimming for our lives. Do I need a new business strategy? Should I plan for a major pivot—think up new ways to deliver my services or products? Should I be shutting my doors? “Business as usual” seems […]
